Relevance for Banking, SSC & RBI Grade B exams: Polity & Governance

The ‘Nasha Mukt Bharat Abhiyaan’ (NMBA), launched on August 15, 2020, under the National Action Plan for Drug Demand Reduction (NAPDDR) by the Ministry of Social Justice and Empowerment, has reached over 29.32 crore citizens nationwide through community participation and a countrywide awareness campaign. This includes over 11.20 crore youth and 7.92 crore women, with more than 21 lakh awareness activities conducted in educational institutions across the country. The campaign, which initially started in 272 vulnerable districts and has now expanded nationwide, aims to prevent substance abuse through awareness, community involvement, treatment, rehabilitation, care, and social reintegration, fostering a nationwide movement against drug abuse. The Nasha Mukti Helpline 14446 has received over 4.60 lakh calls, and citizens are encouraged to take the NMBA pledge and become ‘Nasha Mukti Mitra’ to actively participate in this national movement. The Ministry has also significantly strengthened treatment and rehabilitation services under NAPDDR, benefiting over 28.29 lakh people through a network of 768 Integrated Rehabilitation Centers for Addicts (IRCAs), Community-Based Peer-Led Intervention Centers (CPLIs), Outreach and Drop-in Centers (ODICs), and Addiction Treatment Facilities (ATFs), with a 294% increase in people seeking treatment from 2.08 lakh in 2020 to over 8.20 lakh in 2025.

For Banking, SSC, and RBI Grade B aspirants, this information is highly relevant under Polity & Governance. It highlights a significant government initiative aimed at social welfare and public health, demonstrating the government’s commitment to addressing critical societal issues. Questions may arise regarding the implementing ministry (Ministry of Social Justice and Empowerment), the launch date (August 15, 2020), the umbrella program (NAPDDR), the scale of reach (over 29.32 crore citizens), and the various components of the campaign such as the helpline number (14446), the ‘Nasha Mukti Mitra’ initiative, and the types of rehabilitation centers. Understanding such campaigns is crucial for general awareness sections, as they reflect policy implementation, social development goals, and inter-ministerial coordination, which are common themes in competitive exams.

Source: PIB (Press Information Bureau)

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