✎ 100-week campaign aims to unite youth against drug abuse through awareness, pledges, and leadership under 'Viksit Bharat'.
Relevance for Banking, SSC & RBI Grade B exams: Polity & Governance
The Union Ministry of Youth Affairs and Sports, in collaboration with the National Service Scheme (NSS) and *Mera Yuva Bharat (MY Bharat)*, will launch the ‘100 Weeks of Drug-Free Youth Campaign’ on 18 September 2026 through a nationwide ‘National Resolution Ceremony.’ The initiative, flagged off by Prime Minister Narendra Modi in August 2026, is anchored on four pillars—prevention, protection, recovery, and leadership—and seeks to unite youth across 300 educational institutions and 485 *MY Bharat* units through collective pledges, signature drives, street plays, slogan-writing, and discussions. By December 2026, the campaign will roll out a 12-week structured calendar featuring health camps, yoga sessions, sports leagues, life-skill workshops, and awareness drives, aiming to instil a sustained commitment to a drug-free India as part of the broader vision of a *Viksit Bharat*.
For banking and SSC aspirants, this campaign underscores the government’s multi-stakeholder governance model, where ministries, NGOs, and educational bodies converge to address social issues—an important theme for polity and governance sections. RBI Grade B candidates should note how such initiatives reflect public policy priorities that can influence demographic dividends, workforce productivity, and long-term economic stability, all of which are critical for sustainable development goals examined in the exam’s economic and social issues segment.
Source: PIB (Press Information Bureau)
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