✎ Koraput Coffee's inclusion at BRICS Summit highlights Odisha's tribal produce and 'Vocal for Local' success.
Relevance for Banking, SSC & RBI Grade B exams: International Relations
The inclusion of **Koraput Coffee**, a tribal-grown Arabica variety from Odisha, in the official kits distributed at the **18th BRICS Summit 2026** in New Delhi has placed Odisha’s indigenous produce on the global stage. The **Ministry of External Affairs (MEA)** featured the coffee—marketed under the brand **Tiger Bright**—as part of the summit’s delegate and media kits, highlighting its premium quality with tropical citrus, caramel, and chocolate notes. This recognition aligns with India’s **”Vocal for Local”** initiative, promoting self-reliance and rural entrepreneurship, while also underscoring the potential of tribal and rural economies in international trade. For banking and SSC aspirants, this development is relevant as it reflects **government policies supporting MSMEs, rural livelihoods, and export promotion**, topics often tested in exams like **RBI Grade B (Phase 2, Economic & Social Issues), IBPS PO (Descriptive Paper), and SSC CGL (Economy & Polity sections)**.
The success of Koraput Coffee, cultivated by **360 tribal families** in Nandapur and Machhkund, demonstrates the impact of **end-to-end value chain support** by the **Tribal Development Co-operative Corporation of Odisha Ltd (TDCCOL)**. The brand’s growth—from **34.68 metric tonnes in 2022-23 to 102.54 metric tonnes in 2025-26**—showcases how structured market interventions can boost agricultural exports and farmer incomes. For **RBI Grade B (Economic Policy)** and **Bank PO exams**, this case study ties into **sustainable agriculture, cooperative models, and India’s push for higher-value exports**, while SSC aspirants may encounter questions on **rural development schemes, tribal welfare, or international trade agreements**. The initiative also mirrors broader themes like **branding of indigenous products (e.g., GI tags) and digital marketing for rural producers**, making it a multi-dimensional case for competitive exams.
Source: orissapost.com
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