✎ Nasha Mukt Bharat Abhiyaan aims to mobilize 10+ crore citizens for a drug-free India through collective pledges and multi-stakeholder engagement.
Relevance for Banking, SSC & RBI Grade B exams: Polity & Governance
The **Nasha Mukt Bharat Abhiyaan (NMBA)**, launched by the Ministry of Social Justice and Empowerment on **15 August 2020**, marks its **sixth anniversary** this month with a **national pledge campaign** aimed at mobilizing **over 10 crore citizens** to take an oath against substance abuse. The campaign, to be held later this month, seeks to create mass awareness and foster collective responsibility by engaging individuals, institutions, and volunteers across sectors. The **third high-level coordination meeting**, chaired by **Dr. Sandeep Revaji Rathod**, Joint Secretary (Drug Prevention), emphasized a **”whole-of-government” and “whole-of-society”** approach, involving ministries like **Railways, Defence, Health, Education, and Rural Development**, as well as NGOs, spiritual organizations, and public sector units. The **NMBA e-pledge portal** (https://nashamukt.dosje.gov.in/epledge) and a **dedicated mobile app** (NMBA 2.0) will facilitate participation, while helpline **14446** will support outreach efforts. This initiative aligns with the **National Action Plan for Drug Demand Reduction (NAPDDR)**, which focuses on **prevention, treatment, rehabilitation, and community awareness**, backed by data from the **AIIMS National Drug Dependence Treatment Centre (NDDTC)**.
For **Banking, SSC, and RBI Grade B aspirants**, this campaign holds **direct relevance** to **governance, social justice, and public health policies**, which are frequently tested in exams. The **NMBA’s multi-stakeholder model** reflects **cooperative federalism** and **inter-ministerial coordination**, a key theme in **Polity & Governance** sections of exams like **IBPS, SBI, and SSC CGL**. Questions may arise on **schemes under the Ministry of Social Justice**, **NGO-government partnerships**, or **evidence-based policymaking** (e.g., NDDTC’s surveys). Additionally, the **use of technology (e-pledges, mobile apps)** and **community engagement** ties into **Digital India initiatives** and **social empowerment**, topics often asked in **RBI Grade B’s Economic & Social Issues (ESI) paper**. Understanding such **flagship programs** and their **implementation mechanisms** can provide an edge in **descriptive answers** or **current affairs MCQs**.
Source: PIB (Press Information Bureau)
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