Relevance for Banking, SSC & RBI Grade B exams: Polity & Governance
The *Nasha Mukt Bharat Abhiyaan* (NMBA), launched by the Ministry of Social Justice and Empowerment on 15 August 2020, has reached over 35 crore people, including 13.94 crore youth and 10.86 crore women, while engaging 32 lakh educational institutions through outreach programs. Union Home Minister Amit Shah highlighted that the campaign, part of the National Action Plan for Drug Demand Reduction (NAPDDR), aims to eliminate drug trafficking in India by 31 December 2029. The initiative focuses on prevention, awareness, and community participation, with a strong emphasis on youth engagement, women’s involvement, and institutional collaboration to build a drug-free society. The campaign’s multi-pronged strategy includes awareness drives, oath-taking ceremonies, and educational activities, while the *Nasha Mukt Mitra* network empowers students to spread awareness in schools and colleges. The helpline *14446* provides support to individuals and families affected by substance abuse, reinforcing the government’s *‘Whole of Government’* and *‘Whole of Society’* approach.
For aspirants of Banking, SSC, and RBI Grade B exams, this initiative holds significance as it reflects government policies on social welfare, public health, and crime prevention—key areas often tested in these exams. Questions may arise on the role of ministries in implementing welfare schemes, the importance of inter-departmental coordination, or the socio-economic impact of drug abuse on national development. The NMBA’s focus on youth and women aligns with broader themes of demographic dividend and gender inclusion, while its community-based approach underscores the need for participatory governance. Additionally, the campaign’s integration with enforcement agencies highlights the interplay between law enforcement and social welfare, a topic relevant to governance and public administration sections in competitive exams. Understanding such initiatives helps candidates grasp the government’s holistic approach to tackling societal challenges.
Source: PIB (Press Information Bureau)
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