✎ 100-week campaign to create a drug-free India by engaging GenZ through awareness and competitions.
Relevance for Banking, SSC & RBI Grade B exams: Polity & Governance
Prime Minister Narendra Modi launched the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’ on August 2, 2026, marking the start of a 100-week nationwide campaign against substance abuse. The initiative, themed “GenZ Against Addiction,” aims to engage youth in weekly activities such as sports, cultural programs, and community engagement to build a drug-free India. Over 10,000 locations will witness participation from educational institutions, NGOs, and spiritual organizations, with winners advancing to national-level competitions culminating in the National Nasha Mukti Youth Conclave on August 14, 2026. The campaign also includes an e-Pledge on the MY Bharat Portal, encouraging youth to commit to staying away from harmful substances.
This campaign holds relevance for banking, SSC, and RBI Grade B aspirants as it reflects the government’s focus on youth welfare and public health, themes often tested in exams. Questions on government schemes, social initiatives, and their impact on national development may appear in prelims or mains. Additionally, understanding such campaigns helps in analyzing socio-economic policies, which are crucial for descriptive papers in RBI Grade B and SSC Mains. The emphasis on community participation and digital engagement also aligns with modern governance trends, making it a potential topic for current affairs sections.
Source: Mint
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