✎ Nasha Mukt Bharat Abhiyan aims to create drug-free India through mass awareness and collective oaths.
Relevance for Banking, SSC & RBI Grade B exams: Polity & Governance
The ‘Nasha Mukt Bharat Abhiyan’ (NMBA), launched by the Ministry of Social Justice and Empowerment on 15 August 2020, recently marked its sixth anniversary by organising a nationwide collective oath against drug abuse. Under this campaign, over 34.56 crore citizens—including 13.71 crore youth and 10.65 crore women—have been reached through awareness drives, while 1.64 lakh ‘Nasha Mukti Mitras’ have volunteered to support prevention and rehabilitation efforts. The initiative, aligned with the National Action Plan for Drug Demand Reduction (NAPDDR), integrates prevention, treatment, rehabilitation, and community participation, leveraging digital tools like the NMBA 2.0 mobile app and a dedicated e-pledge portal to enhance accessibility and outreach. For banking and SSC aspirants, this underscores the government’s multi-sectoral approach to social welfare, highlighting the role of policy coordination, public-private partnerships, and digital governance—key themes often tested in exams like RBI Grade B and SSC CGL.
The NMBA’s emphasis on youth engagement and community-driven solutions also reflects broader governance priorities such as inclusive development and behavioural change communication, which are relevant for questions on social justice and public health policies. The campaign’s integration of helplines (14446), NGO collaborations, and technological interventions (e.g., the NMBA app) demonstrates how governance now relies on data-driven strategies and grassroots participation—concepts frequently examined in banking exams like IBPS PO and SBI Clerk, where questions may probe the intersection of technology, policy, and societal impact.
Source: PIB (Press Information Bureau)
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